The blog

Ideas, essays & updates.

Thoughts on thinking, building, AI and the craft behind the work.

Understanding Your Inner Self: A 4-Part Framework for Clarity
September 9, 2026

Understanding Your Inner Self: A 4-Part Framework for Clarity

Understanding your inner self is the process of examining your core components: your purpose, values, beliefs, and motivations. It involves self-reflection to…

Self-Awareness in the Age of AI: How to Think for Yourself
September 8, 2026

Self-Awareness in the Age of AI: How to Think for Yourself

Self-awareness in the age of AI refers to a machine’s computational ability to recognize itself as a distinct entity, monitor its internal…

Self-Awareness How to Become More Self-Aware: A First-Principles Guide
September 7, 2026

How to Become More Self-Aware: A First-Principles Guide

Becoming more self-aware involves intentionally observing your thoughts, feelings, and behaviors without judgment. Key practices include mindfulness, journaling to identify patterns, and…

Agency Growth Scaling Your Agency Without Scaling Your Workload: How to Get Out of the Weeds
September 1, 2026

Scaling Your Agency Without Scaling Your Workload: How to Get Out of the Weeds

Scaling an agency means increasing revenue without a proportional increase in costs or workload. This is achieved by shifting from founder-led work…

Agency Growth Agency Profitability: A Founder’s Guide to True Profit
August 31, 2026

Agency Profitability: A Founder’s Guide to True Profit

Agency profitability measures how efficiently an agency generates profit relative to its revenue over a period. Unlike raw profit, which is a…

Agency Growth Creative Project Management Process: A Simple 5-Step Guide
August 30, 2026

Creative Project Management Process: A Simple 5-Step Guide

The creative project management process is a specialized framework for guiding projects from concept to final delivery. It adapts traditional principles to…

Agency Growth Agency Client Onboarding: A System to Prevent Project Chaos
August 29, 2026

Agency Client Onboarding: A System to Prevent Project Chaos

An agency client onboarding process is the systematic series of steps taken after a contract is signed to integrate a new client.…

Agency Growth How to Get Clients for an Agency: A Repeatable System
August 27, 2026

How to Get Clients for an Agency: A Repeatable System

Getting clients for an agency involves a multi-channel approach. Key strategies include defining a specific niche, building a strong online presence, and…

Agency Growth Agency Operating System: A Guide to a Calm, Profitable Studio
August 26, 2026

Agency Operating System: A Guide to a Calm, Profitable Studio

An agency operating system (AOS) is a unified set of processes, principles, and tools that standardizes how an agency acquires clients, delivers…

AI & Automation AI vs Human Employee Cost: A First-Principles Analysis for Agencies
August 25, 2026

AI vs Human Employee Cost: A First-Principles Analysis for Agencies

Comparing AI vs. human employee costs involves weighing AI’s high initial setup and licensing fees against a human’s ongoing salary, benefits, and…