The blog

Ideas, essays & updates.

Thoughts on thinking, building, AI and the craft behind the work.

Why Apple Waited to Make a Foldable Phone: The Real Strategy
September 15, 2026

Why Apple Waited to Make a Foldable Phone: The Real Strategy

Apple has waited to release a foldable phone due to its ‘wait and perfect’ strategy. This involves observing competitors’ mistakes, solving complex…

The Psychology of the Apple Brand: A Guide to Desire & Design
September 14, 2026

The Psychology of the Apple Brand: A Guide to Desire & Design

The psychology of the Apple brand combines minimalist design, perceived exclusivity, and a strong emotional connection. Through masterful storytelling and a seamless…

Foldable iPhone Demand: The Psychology Behind Apple’s Next Big Thing
September 13, 2026

Foldable iPhone Demand: The Psychology Behind Apple’s Next Big Thing

Anticipated demand for a foldable iPhone is high due to a combination of Apple’s strong brand loyalty, deep ecosystem integration, and the…

5 Hidden Barriers to Self-Awareness (& How to Fix Them)
September 12, 2026

5 Hidden Barriers to Self-Awareness (& How to Fix Them)

Barriers to self-awareness are internal obstacles that prevent clear self-perception. These primarily include cognitive biases like confirmation bias, fear of negative feedback,…

How to Know Yourself Better: A 5-Step Guide (No Tests)
September 11, 2026

How to Know Yourself Better: A 5-Step Guide (No Tests)

To know yourself better, combine internal self-reflection with external feedback. Practice techniques like journaling to understand your thoughts, identify your core values…

Understanding Emotional Triggers: A Guide to Your Reactions
September 10, 2026

Understanding Emotional Triggers: A Guide to Your Reactions

Understanding emotional triggers means recognizing specific stimuli—people, places, or situations—that provoke intense, automatic emotional reactions. These triggers are often linked to past…

Understanding Your Inner Self: A 4-Part Framework for Clarity
September 9, 2026

Understanding Your Inner Self: A 4-Part Framework for Clarity

Understanding your inner self is the process of examining your core components: your purpose, values, beliefs, and motivations. It involves self-reflection to…

Self-Awareness in the Age of AI: How to Think for Yourself
September 8, 2026

Self-Awareness in the Age of AI: How to Think for Yourself

Self-awareness in the age of AI refers to a machine’s computational ability to recognize itself as a distinct entity, monitor its internal…

Self-Awareness How to Become More Self-Aware: A First-Principles Guide
September 7, 2026

How to Become More Self-Aware: A First-Principles Guide

Becoming more self-aware involves intentionally observing your thoughts, feelings, and behaviors without judgment. Key practices include mindfulness, journaling to identify patterns, and…

Agency Growth Scaling Your Agency Without Scaling Your Workload: How to Get Out of the Weeds
September 1, 2026

Scaling Your Agency Without Scaling Your Workload: How to Get Out of the Weeds

Scaling an agency means increasing revenue without a proportional increase in costs or workload. This is achieved by shifting from founder-led work…