The blog

Ideas, essays & updates.

Thoughts on thinking, building, AI and the craft behind the work.

Agency Growth Agency Profitability: A Founder’s Guide to True Profit
August 31, 2026

Agency Profitability: A Founder’s Guide to True Profit

Agency profitability measures how efficiently an agency generates profit relative to its revenue over a period. Unlike raw profit, which is a…

Agency Growth Creative Project Management Process: A Simple 5-Step Guide
August 30, 2026

Creative Project Management Process: A Simple 5-Step Guide

The creative project management process is a specialized framework for guiding projects from concept to final delivery. It adapts traditional principles to…

Agency Growth Agency Client Onboarding: A System to Prevent Project Chaos
August 29, 2026

Agency Client Onboarding: A System to Prevent Project Chaos

An agency client onboarding process is the systematic series of steps taken after a contract is signed to integrate a new client.…

Agency Growth How to Get Clients for an Agency: A Repeatable System
August 27, 2026

How to Get Clients for an Agency: A Repeatable System

Getting clients for an agency involves a multi-channel approach. Key strategies include defining a specific niche, building a strong online presence, and…

Agency Growth Agency Operating System: A Guide to a Calm, Profitable Studio
August 26, 2026

Agency Operating System: A Guide to a Calm, Profitable Studio

An agency operating system (AOS) is a unified set of processes, principles, and tools that standardizes how an agency acquires clients, delivers…

AI & Automation AI vs Human Employee Cost: A First-Principles Analysis for Agencies
August 25, 2026

AI vs Human Employee Cost: A First-Principles Analysis for Agencies

Comparing AI vs. human employee costs involves weighing AI’s high initial setup and licensing fees against a human’s ongoing salary, benefits, and…

AI & Automation Managing AI in the Workplace: A Leader’s Guide to Augmentation
August 24, 2026

Managing AI in the Workplace: A Leader’s Guide to Augmentation

Managing AI in the workplace means establishing clear governance policies, training your team for human-AI collaboration, and implementing ethical frameworks. This ensures…

AI & Automation Best AI Tools for Creative Agencies: The 2024 Stack
August 23, 2026

Best AI Tools for Creative Agencies: The 2024 Stack

The best AI tools for creative agencies streamline workflows across various functions. These include generative AI for content creation (Jasper, Midjourney), project…

AI & Automation How to Build an AI Agent for Business: A No-Code Guide
August 22, 2026

How to Build an AI Agent for Business: A No-Code Guide

Building an AI agent for your business involves defining a clear objective, such as automating client onboarding. Next, choose a suitable no-code…

AI & Automation What to Automate First: 10 Agency Tasks AI Handles Better Than an Intern
August 21, 2026

What to Automate First: 10 Agency Tasks AI Handles Better Than an Intern

Agencies can automate numerous tasks with AI to boost efficiency. Key areas include client-facing work like social media content creation, campaign analysis,…